Aswaq General Trading Company has been a leading retailer within Kuwait for the past 20 years and has represented leading international brands such as Pepe Jeans. The corporate strategy of the groups retail activities are to introduce “Affordable Essensual Fashion” to the Kuwait and Middle East market. Building on our reputation Aswaq has successfully introduced several “In House” brands:

Derby UniFit Zexta Exzora J.Dezal

- (Essenaul Male & Female Fashion Brand) - (High Quality Fashion Brand) - (High Fashion ladies Brand) - (Value Denim Wear) - (Work & Corporate Wear)

our commitments
Quality, Good Value and Availability are our three milestones in which we have established the Derby brand, our commitment to our clients, manufacturers and employees has been created around establishing acheivable promises and objectives over the past 10 years. Despite the retail market becoming more demanding we stand by our commitment to our new and existing clients by maintaining a high quality, essensual fashion lead brand that caters for the day to day needs of our male and female clientele.


production facilities
The Derby brand is a kuwaiti owned, designed and produced brand that exceeds the highest levels of production quality. Our production facilities operate to an international standard acheivng the ISO 9001 quality standard.